Sunday, July 31, 2005
Tuesday, July 19, 2005
Begin Phase 2, no really begin it already
I have been looking at many other content management systems and how they are melded together into a seamless experience. There is such variety in the ability to customize these software front ends into something that looks so incredibly different from each other. I see that as a strength on one hand, but for me a weakness because too many choices can make me indecisive. I'm going to give myself a research deadline of the end of the week in order to make sure that I don't keep the process hampered in analysis paralysis.
While I'm still poking around with the technology. I did make a goal of having to gather and prepare a process for interviewing people. I'd like to make it as simple and flexible as possible. I don't want to move forward only to find that I need to backtrack to add some extra questions or re-acquire video/audio footage. The interview questions have been gathered, I now need to form them into a cohesive process which I will also complete by the end of the week.
One of the things that I want to be careful of is making sure that I document the processes so that they can be used and handed off to anyone. This way someone else can continue my work or even work in concert with me. This will ensure that everyone gets their story collected in the same manner and it be as complete and as thorough as possible each and every time.
Sunday, July 17, 2005
Maria Alexandra "Sandy" Prieto Romualdez


"I've always been proud of that heritage (being a Roces) and it's something for me to remember…(and) constantly go back to…," claims fourth generation Roces progeny, Sandy Romualdez.
Maria Alexandra Prieto Romualdez or Sandy is currently the president of the Philippine Daily Inquirer. She is the daughter of PDI chairman of the board, Marixi Rufino, and businessman, Alejandro "Alex" Prieto. Born on the 18th of March 1967, Sandy is the younger sibling of the late PDI president, Louie Prieto. She is also the granddaughter of Benito "Bibelo" Prieto, who is the former president of the Manila Times and brother-in-law of then publisher, Chino Roces.
At present, she is married to Philip Romualdez and has an 8-month old child.
She finished elementary and high school at the Assumption Colleges of Antipolo and San Lorenzo, Makati. In her first year in college, she enrolled as an AB - Sociology student at the University of Santo Tomas. Later, she transferred to the University of the Philippines and shifted to Social Work. But after some time, Sandy migrated and went to the College of Notre Dame. She continued her course in Sociology with a minor in Psychology and graduated in 1989. When she was in her third year, she applied for a Management Study Abroad Program and went to Kenya for six months. After college she came back to the Philippines. Sandy got employed at a Singaporean restaurant and at the same time became a student coordinator at Assumption. She also went into teaching at Assumption. However, she later resigned for her masters at AIM (Asian Institute of Management) where she took Development Studies and earned her degree in 1994.
Her involvement with PDI began in 1995. "My brother, Louie, who was representing the family at Inquirer, unfortunately, passed away in a motorcycle accident. That time my mom is the chairman of the board. (She) asked (me) if that (the position) is something I'm interested in. (But) more than the interest I think (she) wants someone who is capable and competent enough…so what we (did) is sort of I'll join, try and, in a year, evaluate if I could handle. So that's how I joined the company," Sandy narrates. When she started with Inquirer, her position was as executive assistant to the president. Then she became executive vice president and eventually president. Prior to this, she mentioned that, "…when I first joined the paper I spent about a month in each department…I spent time with (the) reporters, circulation managers…(just) to get a good sense of (this) and that…there's no better teacher than experience."
In her almost seven years with PDI there have been people who became part of her career in the newspaper industry. These people include Ben Pangilinan, former PDI president during her executive assistant days, Letty Jimenez - Magsanoc, PDI editor-in-chief, and Marixi Rufino - Prieto, PDI chairman of the board and her mother. For Sandy, these people are the reasons she continuously believes in the company. With Ben, she learned the mindset that one is "never too big or high to look at smaller details". Furthermore, she acquired from him the attitude of looking at things in all angles and being rigid with them. On the other hand, she describes Letty as someone with "unquestionable credibility". Also she admires her ability to maintain a strong integrity in work. With her mother, Sandy recounts an instance when Marixi guided her to "reaffirm (the) values" that the paper and its people stand for. With admiration she narrates, "…when we went through that difficult time (during the) boycott, last 1999, (it) really affected not only our revenue but also our profit. For her to say, 'we will still
continue and…print…even if it means coming up with a 12-page paper, we just have to do it'…very few businessmen can say it's 'more than just business'…"
Aside from experience and people she deals with, her family also plays a part in her positive outlook on life and career in the print media. She acknowledges her grandfather's ways in handling the business and his philosophies during his days in the old Manila Times. According to her, "…I know my grandfather was always an open person…he would always walk in the printing press and listen to people. He was really approachable." She further describes him as a kind-hearted person and the one who taught her how to balance work and family. Likewise, she recognizes her being a Roces as another aspect in her good career in the newspaper. She remarks, "…as far as independence is concerned in being able to print what…needed to be printed, that is a Roces trait. I know from a fact that Manila Times was like that so they closed down. In a way I can relate to that…it's probably in my genes and I'm glad that its there and…(also being) able to
stand for what you believe in is definitely something (Roces)…"
For her words of advice to young journalists, Sandy explains, "…the print medium is, as far as media is concerned, (is) the best medium to be in….it's only in print where you have the time to be able to really gather enough information and digest it…print is the least fragmented (media)…" She also adds, "I think print is where you can hone your skills and be able to really experience what it is to gather news and be able to inform people." Moreover, she stresses, "…pursue your dreams because that's really where you have passion for…of course when you come to our job there are certain things that you don't expect…but there are certain things and values that would last, and practice, it pays off if you practice your writing…"
Saturday, July 16, 2005
Family Tree transferred and "House" foundation laid
At work I'm currently working on a logging and transcribing system for collecting all the field tapes they use for reality TV creating. I found a neat tool (read: gadget) the Sony Visual Voice Recorder ICD-CX50 which I'd love to get since it would make for some easy digitizing interviews and also take some simple 1.2mp pictures to annotate the conversation. What makes this neat besides the fact it looks like I can shave while I'm interviewing and taking snapshots, is that I can use technology to transcribe the interview. Voice regonition software is quite accurate nowadays that one can pretty much let computers do automatic transcription. This brings to bear a whole new way of collecting oral tradition from the elders of the family.
I purchased a vbulletin forum software this past week and have been tinkering with it. It's quite powerful. I'm going to learn how to code php a little more just so that I can understand what mods are going to do to the system before I apply them. No need to kill the system before it's even launched.
I'm working on a content management system now which will help organize and present the material so that it stays somewhat fresh and you don't keep coming to a static page day after day. There's going to be a lot of material in biographies, pictures, videos, and stories.
I need to make sure that I sit with Kain the website designer this coming week. He's done some very impressive websites most notably a fan site for a cult movie and the special f/x makeup artist of that movie. I really would like to determine just what day I can make an official launch and announcement to the whole family. In order to get that, I'll need to know just what work is left to be done and just what kind of time he's going to need to do the layouts and graphics. We're also going to have to make sure that there is a simple front end to allow family member to upload their pictures, video, and audio easily. This week I will make sure to test the streaming server so that I can start collecting movies from family members even if they are done via email or FTP server.
If there's any family members out there reading this that has any ideas or graphics to submit from family stationary, old business letter heads, family art, seals, marks, etc. I would love to incorporate them into the mix.
Wednesday, July 13, 2005
An Amazing Find!
My friends all think that I'm a google-master. I've learned how to find things quickly and efficiently without a lot of effort and I get the right results over 90% of the time on the first try. I'm only as good as the tools I have, and for this project it is no different. I was looking around passenger lists and found this interesting tidbit of Lolo Rafael and Lola Enchay taking a trip across the Pacific from Manila to San Francisco in 1952 aboard the S.S. President Cleveland. They were heading to South Bend, Indiana ultimate destination Notre Dame University I'm assuming to visit Tito Ding.

click on the picture for a full size picture of the manifest page.

S.S. President Cleveland
I'm looking forward to doing this searching stuff, it's going to be a great challenge. First I really do need to finish up the technology and then get the biographies done.
Falling into place
Family Tree Maker 2005 is very interesting. I've been adding names into it and what's amazing is that it will automatically search databases to corroborate names and locations. With myself, it picked up all the locations that I had listed phone numbers in the past 10 years.
I have installed vbulletin software onto the server last night. I spent today setting it up and I'm testing the different sections now to make sure that what I'm envisioning is actually possible out of the box. I am a moderator on a very large vbulletin community of about 52,000 members from all over the world. I've seen some of the back end pieces, but I was completely floored to see the whole backend. It's quite intricate and is going to be more than capable of doing what is needed.
I won't have time to meet up with the web designer this week which I was hoping to do. We need to work on the flowchart of how all these components are going to work together. As I get the software components it really is helping me see how they will connect together.
One of the next things that I need to do is settle on a standardized set of interview questions so that I can start talking to people and getting their biographies done. Again, I have a template in mind and how it's going to flow on the webpage. This information doesn't need to wait for the technology pieces so I should stop wasting time and just get that part done already.
Sunday, July 10, 2005
The process of fleshing out the design

The technology parts are falling into place rather easily once I identified the needs to address multimedia aspects. I still have to settle on a couple other software pieces, but the delay in selecting those pieces is more about upgradability, easy of maintenance, and security.
I will have to settle on them soon because that's a portion of the architecture. There's a few items that I'd like to leave as "future upgrades" because the whole project at once seems a little overwhelming to implement all at once, which is where Phase 5 comes into play.
One of the parts that I know I have to start doing immediately is contacting each and every living family member currently from the Alejandro Roman Domingo Roces line that I can find and contact. It is quite a daunting task since just the in my own line of Rafael Filomeno Roces, he had 11 children of which 8 are still going strong and are spread out all over the world.
Saturday, July 09, 2005
We Have Moved!!!!
http://blog.rocesfamily.com/
Please note there is also now a guestbook at the new site. Please feel free to comment within it.


